As a Zype customer, we know you want to create a streaming video experience for your customers that is both consistent and scalable.
Fortunately, it’s not as hard as you may think if you have the right tools. In this post, we'll explain to you, our Zype customers, how you can leverage Wildmoka product extensions to grow your audience and boost your viewer experience across digital platforms.
First, some background on Zype and Wildmoka
You know and love Zype, but you may be wondering: who’s Wildmoka?
Zype and Wildmoka are two best-in-class product suites from Backlight Streaming that enable media and entertainment companies to connect their content to viewers across any digital platform, including owned and operated (O&O), social media, and FAST, allowing them to maximize audience reach and revenue.
With Wildmoka, you can take your current Zype video workflows to the next level by easily amplifying your content production and extending your reach.
Now that you know who’s who–let’s dig into the three ways you can use Wildmoka to grow your audience and boost viewer experience.
#1 Maximize your content rights
Using Wildmoka and Zype together, you can get the most out of your content rights by facilitating the rapid creation of digital native video assets for every distribution platform. If you’re like most video teams, you may not have enough resources or time to create several versions of an asset to distribute on various social media platforms in a timely manner and in the right formats. It can take smaller non-technical teams a long time using inefficient processes to ingest, edit, and distribute clips from their live feeds when the time to publish is of the essence. And you guessed it, that affects your ability to connect and engage with your audience.
With Wildmoka Clip Studio, Zype customers can easily repurpose their content to make it more engaging and accessible to their audience, resulting in increased viewership and engagement.
Wildmoka Clip Studio allows even non-technical editors to:
- extract key moments from live programs and publish them instantly
- easily create clips, highlights, and reels from their live feeds or video library
- create unlimited clips from one source and distribute them to specific destinations
By simply repurposing and redistributing content that you already have the rights to, you can increase views and audience reach across digital platforms. In fact, customers using Wildmoka have seen 3.5 times more cumulative daily views across their digital distribution platforms over a period of just five months.
#2 Use AI to create more mobile-first content in less time
A mobile-first vertical experience is becoming a must-have to boost mobile audiences and engagement. However, creating such content consistently can be a challenge for companies due to limited resources and time. If you aren’t using AI-fueled technology to streamline your social media video content production, you’re missing out on a huge opportunity.
Wildmoka allows customers to harness the power of AI and ML with StoryBot and Auto-Rezone™.
With Wildmoka StoryBot, businesses can leverage AI technology to automate video editing, adding graphics and captions to create dynamic and visually appealing content in minutes. By using metadata, Wildmoka StoryBot can create clips and highlight reels of key moments, for example, a ‘Best of Players’ reel from a football match, and schedule them to publish automatically on your selected social media platforms.
If you’ve ever struggled with cropping horizontal linear content for a vertical digital experience, you’ll love Wildmoka’s Auto ReZone. Imagine being able to take a 9:16 view of a live match and reposition the scoreboard, lower thirds, and more to deliver a mobile-first experience without changing your existing workflow. Wildmoka’s Auto ReZone can automatically transform your live, recorded, and archived content to create a better digital viewing experience on mobile platforms.
The result? Editors enjoy a more efficient workflow and can focus on the content they produce rather than get bogged down in manual processes, and your viewers on mobile platforms get to immerse themselves in content that’s optimized for a mobile viewing experience.
#3 Hyperdistribute your live content
Audiences want access to enjoyable, relevant content through their favorite media platform. Content owners may often have access to a live stream, but it isn’t ideally suited to be delivered to every digital destination.
With Wildmoka Live Studio, content owners can distribute live content to any digital destination in just a few clicks, allowing them to engage audiences across various devices. Even non-technical teams can reversion and repurpose hot content streams, customizing them for each destination by adjusting camera selection, aspect ratios, overlays, graphics, ad insertion, and more.
Ready to take your video content to the next level and grow your audience?
Request a demo of Wildmoka today and see how you can maximize your content rights, create more mobile-first content in less time, and hyperdistribute your live content. Or watch our webinar on demand to learn how you can win the digital race.