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Revolutionize the broadcast experience with a unified solution for content management, production, and distribution

Get your content to audiences wherever they’re watching, quickly and efficiently, with cutting-edge software solutions tailor-made for the broadcast industry. 

What’s keeping you from getting your content to audiences quickly and efficiently?

Disorganized Assets
Your valuable content is scattered, costing you precious time and drowning you in disorganization.
Fragmented Audience
Your content struggles to reach audiences where they are, leading to missed relationships and potential revenue.
Inefficient Monetization
You've got a deep library of content, but don't have the right tools to implement effective cross-platform monetization strategies.

A unified platform to execute your broadcast content strategy

Backlight's solutions help you maximize content value, expand reach where audiences are watching, and strengthen asset organization so you don't miss out on maximizing profits or waste precious time and money with disjointed media workflows.

Your step-by-step plan for broadcasting success

Remove frictions in your digital workflows
Streamline content access for multiple teams using a unified, easily searchable system and seamlessly integrate with an entire ecosystem of technology partners to extend your workflows.
Create and Distribute Digital Content
Grow content production in volume and variety. Leverage live content with quick turnaround tools to create audience-centric clips, stories, highlights, and live broadcasts. Easily monetize existing content with sponsored posts on social, subscription-based O&O platforms or ad-supported streaming with dynamic ad insertion.
Reach Your Audience Where They Are
Create new and innovative content experiences that engage a broad audience, delivered in the right formats for quality streaming. Distribute vertical, branded content across Web, Mobile, OTT, Connected Devices, and FAST platforms.

Trusted by broadcasters everywhere

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Broadcasters need solutions that bring agility to their digital content strategy with new content production and distribution models.

The digital landscape constantly changes, and broadcasters seek agile solutions to enhance their content strategy through innovative production and distribution models.

At Backlight, we recognize your aspiration to create unique, engaging content experiences.  To achieve this, a mastery of your entire content library (both new and archive) and the tools to maximize its value.

The challenge lies in the scattered nature of your content and the fragmented audience, creating a sense of disorientation and time constraints. 

We firmly believe in a superior approach to handling vast media assets and delivering content to audiences precisely when engaged, regardless of location or streaming device. 

Our ability to help customers master their content chaos is reflected in the longstanding success of numerous broadcasters who have chosen to partner with us. 

It's time to move away from the confines of fragmented content chaos and elevate yourself to a master in media management and distribution with Backlight.

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Take the next step

Talk with our team to discuss your specific challenges and needs.