Fresh perspectives

A snapshot of our latest thinking on video, media, and what's next for the industry.

News

Backlight Expands Creative Operations Platform with AI-powered Discovery, Live-to-Digital Workflows and Open Connectivity at IBC 2026

‍The latest Iconik and Wildmoka innovations help teams find content faster with an advanced layer of media intelligence, streamline live-to-digital distribution, and present finished work through polished, branded portals

Event

IBC 2026

Join us at IBC 2026 to see how Iconik + Wildmoka bring AI, live production, and content delivery together in one connected creative operations platform.

News

What the Fox-Roku Deal Reveals About Media's Consolidation Era

In this Op-Ed for TVNewsCheck, Backlight CEO Kathleen Barrett argues the $22B Fox-Roku deal proves media's real differentiator is infrastructure.

News

Authenticity Isn't a Vulnerability: Interview with Kathleen Barrett, CEO of Backlight

Backlight CEO Kathleen Barrett on leading with authenticity, scaling through operational discipline, and why AI only pays off when your media is already organized and trusted.

News

NAB 2026: MASV Announces New Integrations with Iconik, IBM Cloud, LucidLink

MASV expands its partner ecosystem at NAB 2026 with a deeper Iconik integration, letting teams move large assets straight from the MAM while preserving metadata.

News

OpenAI Killed Sora. Creatives Had Already Moved On

Backlight CEO Kathleen Barrett tells AdWeek that Sora's retreat reflects a broader shift: studios are operationalizing workflow AI to support human work.

News

Backlight Showcases Creative Operations Platform at NAB Show 2026, Connecting Media Management to Multi-Platform Publishing

At NAB 2026, Backlight introduced Wildmoka publishing and Iconik media management in one platform, so teams manage, review, and publish content from one place.

Event

NAB Show 2026

Join us at NAB 2026 to discover how a single platform can manage, create and publish media at unbelievable speed.

News

Backlight sharpens media workflows with Google Video Intelligence API

Google Cloud spotlights how Backlight's Iconik uses the Video Intelligence API to auto-generate metadata and make large media libraries instantly searchable.

Press

Video is King: 2026 Iconik Media Stats Report Finds Video Consumes 64% of Storage Needs for Media Assets

Backlight releases its sixth annual report, highlighting key trends and challenges in media asset management

Press

Industry Insights: Media supply chain optimization requires strategic automation and cloud infrastructure

How do organizations accelerate time-to-market while managing costs? Backlight CEO Kathleen Barrett shares insights about the media supply chain alongside other industry leaders.

Press

Iconik Review Wins Future’s Best of Show Award, Presented by TV Tech

Iconik Review, a set of enhanced review and approval features built into Iconik by Backlight, has been named a recipient of Future’s Best of Show Award, presented at IBC 2025 by TV Tech.

Blog

Iconik Review is live!

Built on Cinesync’s Academy Award- and Emmy-winning technology, Iconik combines real-time alignment, master-quality desktop playback, and mobile-friendly access with secure sharing and support for more formats.

Press

France Télévisions hits record digital engagement with its Roland-Garros 24x7 channel powered by Wildmoka

France Télévisions has reported record-breaking digital and broadcast engagement figures for its coverage of the 2025 Roland-Garros tournament, thanks to a bold new three-pillar strategy powered by Wildmoka.

Press

Sports broadcasters reimagine fan engagement for streaming era

Backlight CEO Kathleen Barrett joins a panel of experts ahead of IBC to discuss innovations in sports media for leagues, teams, and broadcasters on streaming and social platforms.

Press

IBC 2025 Preview: Cloud-native production reshapes sports broadcasting workflows

The shift to cloud-native workflows has changed the face of sports broadcasting. Backlight CEO Kathleen Barrett discusses the new age of digital production.

Press

Backlight adds real-time collaboration to Iconik, AI-powered livestreams to Wildmoka and enhanced player capabilities to Zype at IBC2025

New capabilities transform creative workflows from review to distribution, accelerating time-to-air, enabling content repurposing at scale, and improving video accessibility worldwide

Event

NAB New York 2025

Join us at the Javits Center to see the latest evolution of Iconik’s real-time collaboration features, alongside Wildmoka’s AI-powered vertical video engine.

Event

Siggraph 2025

Visit us at booth #415 to get a live walkthrough of Iconik, Cinesync and Ftrack at SIGGRAPH Vancouver this August.

Event

AWS Symposium

Meet members of team Wildmoka at the AWS Symposium in London to learn more about the opportunities cloud storage opens up for broadcasters and media teams.

Event

Iconik Workshop

Co-hosted with Chesa, this is our first event exclusively for Iconik customers, and we’re doing it live in New York City. We’re looking forward to meeting you in person in a fun, yet informative atmosphere.

Event

Vivatech

For one day only, the Backlight team will be doing live demos of Wildmoka x Azure OpenAI at Microsoft’s demo pod.

Blog

Backlight Welcomes Josh Normand as President and Chief Revenue Officer

News

Backlight names Integrated Media Technologies (IMT) Partner of the Year & Top Growth Partner at NAB 2025

IMT is awarded the top partner and top growth partner for Backlight at NAB 2025 for the second year in a row.

Press

Backlight to unveil new features in AI and Automation

Innovations across Backlight’s Iconik, Wildmoka, Ftrack, Celtx, and Zype product families enable media teams to drive their businesses forward

Event

NAB Show 2025

Join us at NAB 2025 and discover how our products can enhance your team’s collaboration, streamline workflows, and boost engagement.

Webinar

Iconik

Media trends shaping our future

Hear from experts at Backlight, IMT Global, and Northshore Automation as they break down the state of the media industry

Blog

Iconik

Smarter content management with AI and ML

With AI and ML, you can transform metadata from a time-draining task into a tool that accelerates your team’s creativity.

Case Study

Ftrack

Project management for a growing studio

Production tracking that supports an artist-run studio as it takes on more projects and cross-team collaboration.

Case Study

Iconik

How the Hawks engage at the speed of live sports

The Atlanta Hawks used Iconik to streamline media management for easy access, faster content delivery, and more fan engagement.

Blog

Wildmoka

Deliver localized content at scale with AI

We’re excited to introduce two new features: AI-powered live translation of closed captions and multi-track subtitle support.

Case Study

Ftrack

Interactive review on Hollywood's biggest sets

Real by Fake's calling card is creating the kind of effects that no one even notices are there.

Blog

Wildmoka

Mastering real-time content creation

Every platform—whether YouTube, Facebook, Twitter, or Instagram—requires different formats to cater to its unique audience.

Blog

Iconik

Simplifying media management for non-technical users

User-friendly media management systems eliminate bottlenecks, streamlining workflows and boosting creative output.

Blog

Wildmoka

How vertical video is changing engagement

Whether you’ve experimented with vertical video or are just beginning your journey, planning for this shift is essential.

Guide

Wildmoka

Broadcasting the ballot

Discover the trends that shaped broadcaster coverage on social media during the 2024 U.S. Presidential Election.

Blog

Iconik

2025 Media Stats Report

Discover how modern teams are creating, managing, and collaborating on media in 2025

Guide

Iconik

Industry Spotlight: Financial Services

Images, videos, webinars, and social content pile up fast, leading to regulatory risks and collaboration headaches

Case Study

Iconik

How NowThis reaches Gen Z faster

With Iconik, NowThis is working faster, not harder, and saving a third of the production budget.

Blog

How to: Manage media assets across teams

As teams become more globally distributed, the challenge of managing media assets across different locations is growing.

Webinar

Backlight year in review

Together with Backlight’s CEO, we cover how Backlight’s products evolved to redefine collaboration and simplify workflows.

Case Study

Ftrack

Bringing Dune to life

Keeping creative teams aligned across Dune‘s 1,700 shots to create the worlds of Arrakis and Caladan.

Case Study

Iconik

Checkmating media management

Chess.com's unique approach to content creation and archive management is driving exponential growth

Case Study

Celtx

Student filmmakers get hands-on with scriptwriting

How Howard University Film Organization (HUFO) produced a film anthology with Celtx

News

Ftrack

Ftrack integrates with Adobe Photoshop

The integration is engineered to streamline and enhance creative workflows for engineers in the broadcast industry.

Event

IBC 2024: Cutting edge innovations

Backlight is proud to present new features like AI-driven automation and real-time content delivery.

Event

SIGGRAPH 2024: New features and workflows

New features and integrations centered on creative workflows and collaboration solutions.

News

Backlight names Kathleen Barrett CEO

Barrett said: "I look forward to working with the team to deliver best-in-class video experiences for our customers."

News

NAB 2024: Backlight and Wurl Partner

Backlight and Wurl’s combined strengths offer a comprehensive, end-to-end solution for content publishers.