GET TO KNOW BACKLIGHT
Powerful cloud-native SaaS for creating and delivering impactful video and entertainment efficiently and at scale.
Backlight is a global media technology company that dramatically improves every stage
of the video and entertainment content lifecycle—from creation through monetization. Video-forward organizations solve their mission-critical business and operational challenges by partnering with Backlight.
Backed by leading growth equity investment firm PSG, Backlight has scaled its revenue, team, and solutions rapidly by acquiring five fast-growing media technology brands: ftrack, iconik, Celtx, Zype, and Wildmoka.
Backlight Solutions
Discover tailored solutions from Backlight for your specific use case. Whether you aim to boost efficiency in screenwriting, foster collaboration during the production process, or optimize monetization through owned-and-operated channels, Backlight's versatile software solutions are here to accompany you on the journey.TOUCH
Screenwriting & Pre-Production
Craft compelling stories seamlessly with user-friendly screenwriting & pre-production tools.
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Production Tracking
Stay on top of tasks with production tracking for efficient project management.
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Media Review & Approval
Streamline workflows with media review & approval tools for hassle-free collaboration.
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Narrative Game Development
Visualize complex story structures, streamline narrative design, and deliver next-generation storytelling experiences.
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Media Asset Management & Supply Chain
Optimize content flow with media asset management & supply chain solutions.
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Live Cloud Production
Revolutionize production with live cloud production for dynamic broadcasting.
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Clipping & Social Media Distribution
Create and share highlights and clips effortlessly and maximize distribution across the social media universe.
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Channel Creation & Localization
Expand global reach through channel creation & localization capabilities.
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Web Streaming, Apps, & OTT
Engage audiences across platforms with web streaming, apps, & OTT solutions for your video content.
Metrics by the month
13M
Assets Added
5.6B
API Requests Processed
3PB
Streamed
153,384
Creators and Streamers Bringing their Visions to Life
Award-winning solutions
Backlight provides comprehensive software solutions spanning from pre- to post-production. Whether you need secure and efficient media management, production tracking, creative collaboration, or cloud-native solutions for OTT, monetization, and hyper-distribution, we have your back.
ICONIK
ICONIKLearn More
CELTX
CELTXLearn More
FTRACK
FTRACKLearn More
FTRACK REVIEW
FTRACK REVIEWLearn More
CINESYNC
CINESYNCLearn More
BACKLIGHT GEM
BACKLIGHT GEMLearn More
BACKLIGHT LIVE STUDIO
BACKLIGHT LIVE STUDIOLearn More
WILDMOKA CLIP STUDIO
WILDMOKA CLIP STUDIOLearn More
ZYPE STREAMING PLATFORM
ZYPE STREAMING PLATFORMLearn More
ZYPE PLAYOUT
ZYPE PLAYOUTLearn More
ZYPE APPS CREATOR
ZYPE APPS CREATORLearn More
Case Study
Full Throttle Content Management in the Vibrant World of Motorsport: The Goodwood Group's Journey
The Goodwood Group is accelerating toward the future of content management and distribution with the help of Backlight technology.Backlight09.11.243 min read
Backlight to Unveil Cutting-Edge Broadcasting Solutions at IBC 2024
BOSTON (AUGUST 30, 2024) -- Global media and entertainment technology company, Backlight, is proud to present its latest ...
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Backlight07.10.245 min read
Backlight to Showcase New Features and Integrations for its Creative Workflow and Collaboration Solutions at SIGGRAPH 2024
BOSTON (July 10, 2024) --Global media and entertainment technology company, Backlight, will demo its suite of popular creative ...
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