Today there is more video being consumed than ever before. Video content is on more screens, being leveraged across more industries and reaching more people. And with the opportunity presented by mass consumption comes mass frustration if teams don’t have the right technology to enable fluid inspiration, collaboration, and distribution.
This is why we created Backlight. The power of storytelling starts with empowering content owners and producers and we believe that they need not just one solution for quality video content, but many and at different points along their journey. We strategically acquired award-winning software businesses in the video content lifecycle that focus on ideation, production, post production, distribution and analysis. These companies are built by ingenious entrepreneurs in the creative and media industries who set out to solve real market and customer needs. They are also driven by an inherent passion and a trust between the products and their users.
Backlight backs creatives, media technologists and video visionaries so they can focus on moving ideas and inspiration forward.