Marketing & advertising
Empower your team to craft a captivating brand engagement journey
Backlight provides an integrated solution that unlocks your ability to collaborate with your clients and create content with increased speed and satisfaction.Are you being held back from creating memorable brand experiences and delivering work clients will love?
A unified platform to execute your brand and marketing strategy
Backlight's solutions help you maximize content value, expand reach where audiences are watching, and strengthen asset organization so you don't miss out on maximizing profits or waste precious time and money with disjointed media workflows.Channel localization
Your step-by-step plan for brand content success
Trusted by marketing teams and advertisers everywhere
“I love how Iconik is easy, yet complex. You can work as simply as dragging and dropping things into place or go deeper to create intricate workflows.”
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Discover your solution
Brand marketing teams and agencies want to craft a captivating brand engagement journey that expands the client base and maximizes revenue potential.
Connecting with new audiences, increasing engagement, and capitalizing on various channels for monetization is key.
However, a potential difficulty looms in the struggle to access and engage with content effectively. Clients are scattered across diverse digital platforms, hindering a cohesive connection without a multi-channel strategy. The urgency to create content swiftly adds pressure, potentially impeding the ability to connect meaningfully with audiences.
Manual workflows prove sluggish, and the aspiration to reach new and existing audiences on digital platforms adds complexity.
Teams feel hectic, under-resourced, and frustrated due to inefficient workflows and content management issues. Clients lose confidence and churn.
There’s a more efficient and effective solution for connecting with clients, managing content, engaging audiences, and maximizing scalability. Backlight has a proven track record of successfully assisting brand marketing teams and agencies to manage and create more content faster and optimize monetization.
Backlight’s unified solution helps remove frictions in digital workflows, streamline content access for multiple teams into a unified, easily searchable system, and integrate seamlessly with an entire ecosystem of partners. This includes enhancing content production in volume and variety, leveraging live content with quick turnaround tools, generating new and innovative content, and maximizing the potential of existing content for innovative monetization strategies.
So, book a demo to experience firsthand how our platform can revolutionize brand content.
Get ready to experience better workflows, faster content production, and streamlined distribution. And never again worry about unengaged audiences, losing out to faster competitors, and missing valuable revenue opportunities.
