Content owners & distributors
Maximize the ROI of your content with a unified solution for management, production, and distribution
Get your content to audiences wherever they’re watching, quickly and efficiently, and monetize with ease thanks to cutting-edge software solutions tailor-made to maximize the value of your content rights.What’s keeping you from getting the most value from your content?
A unified platform to execute your video content strategy
Backlight's solutions help you maximize content value, expand reach where audiences are watching, and strengthen asset organization so you don't miss out on maximizing profits or waste precious time and money with disjointed media workflows.Channel and app localization
Your step-by-step plan for content distribution success
Trusted by content owners and distributors everywhere
"Once we read through the thorough documentation, we could see that iconik could do everything that we wanted. We also loved how agile it allowed us to be by allowing us to bring our own AI and cloud storage."
“We tend to utilize our library of footage a lot. We have so many interviews with celebrities, lots of B-roll, news clips from around the country, and food clips. Before iconik, it was a constant issue to have producers and editors request library footage and not know how to get it.”
Discover your solution
Content owners and distributors need solutions that bring agility to their digital content strategy with new content production, distribution, and monetization models.
The desire is clear in content ownership and distribution: to orchestrate captivating and seamless content experiences that transcend platforms, maximizing reach and revenue.
However, most teams struggle to access and engage with content effectively, as audiences are scattered across various digital platforms, hindering a cohesive connection without a comprehensive multi-channel strategy. The urgency to create content swiftly adds pressure, potentially impeding the establishment of meaningful connections with viewers.
Manual workflows prove sluggish, and the aspiration to reach new and existing audiences on digital platforms adds complexity to the equation. Due to inefficient workflows and content management challenges, teams may feel chaotic, under-resourced, and frustrated.
A more efficient and effective way to manage content, engage audiences, and maximize revenue streams exists. Backlight has a proven track record of successfully assisting content owners and distributors to create more content faster and optimize monetization.
We’ll help you remove frictions in digital workflows, streamline content access for multiple teams into a unified, easily searchable system, and integrate seamlessly with an entire ecosystem of partners. And enhance content production in volume and variety, leveraging live content with quick turnaround tools, generating new and innovative content, and maximizing the potential of existing content for innovative monetization strategies.
Book a demo to experience firsthand how our platform can revolutionize content distribution. Then, read a case study or download a whitepaper to understand the tangible benefits others have gained.
Get ready for better workflows, faster content production, and streamlined distribution.
