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Make the Most of Video Content: Social Video Distribution Tips and Best Practices

Shooting and editing high-quality videos doesn't guarantee success. You must supplement content creation with a robust video distribution strategy. And that's where social media steps into the picture.

Broadcast Operator , Content Distribution
Kelly Messori14.03.20246 min read

Videos are one of the most powerful digital marketing tools for businesses of all sizes, in all industries.

It isn't surprising, considering that videos help grab your audience's attention and compel them to take the desired actions.

According to a recent report by Wyzowl, in 2023, people watched an average of 17 hours of online video content weekly.

That's not all. Digital video consumption will surpass TV viewership in the U.S. by 2026.

This necessitates making video an integral part of your content strategy.

Tools like Backlight's Wildmoka Clip Studio simplify the process of editing video clips from live feeds to create captivating videos. The platform can also be used to publish video content to different endpoints.

But shooting and editing high-quality videos doesn't guarantee success. You must supplement content creation with a robust video distribution strategy. And that's where social media steps into the picture.

Why Do You Need a Social Media Video Strategy?

The total number of social media users worldwide is 4.89 billion, and it's projected to be close to 6 billion by 2027.

Image via Statista

What does that mean for your video distribution strategy? 

Your target audience is likely using one or more social media platforms. Whether you want to reach self-assured baby boomers or tech-savvy millennials and Gen Z, social media is the way to go. All you have to do is find the right platforms to connect with your audience.

Social media platforms like Facebook, Instagram, and Snapchat can skyrocket your online visibility, boost audience engagement, and build a loyal community for your brand. Also, they can be instrumental in generating a buzz around new products and driving sales.

In fact, Gen Z and millennials prefer short-form videos to learn about new products and features. And almost every social media platform offers such video formats, from Reels to TikToks and YouTube Shorts.

But it's crucial to outline a social media distribution strategy to ensure your videos reach the right audience and create the desired impact.

And when it comes to content from live or need-to-watch events like breaking news, sports, and product launches, you must be fast to get the early-mover advantage on social media.

To achieve this speed consistently and at scale across multiple social platforms, you need a comprehensive social strategy paired with the right set of tools that can drive your progress.

Boost Your Digital Video Strategy With Tailored Content for Different Platforms

When it comes to time-sensitive content, it's not enough to publish high-quality videos. You need a cross-platform video distribution strategy to reach your target audience before anyone else.

Here are a few social video distribution tips to help you get started.

Choose the Right Platforms

Facebook, Instagram, and YouTube — these channels come to mind when you think about video distribution. But that doesn't mean other platforms like TikTok, Snapchat, and Twitter don't deserve a spot in your social media video strategy.

And that's why it's crucial to identify the platforms your target viewers use to watch videos. Those are the platforms you need to target. 

You can use online surveys and questionnaires to ask your existing audience about their video consumption preferences. Additionally, you can host live Q&A sessions, Instagram AMAs (ask-me-anything), and Twitter polls to dig deeper into their viewing habits.

Tailor Video Content for Each Platform

A one-size-fits-all video distribution strategy doesn't work on social media—quite literally. Each platform has specific requirements for resolution, aspect ratio, file format, and size, among other things. Your videos must tick the right boxes, or else their quality will suffer, and you might end up with weirdly cropped videos. 

For instance, YouTube requires videos to be recorded in landscape (16:9). On the other hand, YouTube Shorts have an aspect ratio of 9:16. The latter also applies to Instagram Reels and TikTok.

Now, creating videos for individual platforms isn't efficient or scalable. It can slow down your distribution process. That underscores the need for a tool like Wildmokas Clip Studio to repurpose your video content for multiple platforms at scale.

With Clip Studio, you can create as many versions of a video as needed to meet the technical specifications of different publishing destinations. You can publish your videos directly on various social media channels from your dashboard, enabling quicker distribution. 

The best part?

You don't need any technical expertise to edit videos on Clip Studio. Even a beginner can extract short video clips from livestreams and edit them. The tool is also web-based, which enables you to leverage it on the move.

Here's an example to understand how it works. 

Suppose you shoot an in-depth product tutorial for YouTube. You can use Clip Studio to extract key highlights from the video, convert the clips to 9:16, and publish them on Instagram Stories or Reels.

Take a cue from how Tasty repurposes the same video on YouTube and Instagram Reels:

Image via YouTube

Note how the aspect ratio is different in the below video.

Image via Instagram

Generate Traction for Livestreams

Hosting livestreams on social media is an excellent way to forge a stronger connection with your audience. Live Q&A sessions on platforms like Facebook, Instagram, and YouTube also help generate leads and conversions.

But to reap these benefits, you must ensure that your livestreams grab eyeballs. Making and promoting an announcement on your social media profiles may not be enough.

Wouldn't it be great if you could stir a buzz about the stream while it's still happening with near-live video clips? 

Clip Studio helps you do just that.

You can retrieve key moments from live feeds to create short-form videos and distribute them in real-time on different social platforms. Publishing these clips in YouTube Shorts or Instagram Stories can help you attract more viewers to your stream due to its time sensitivity.

And it works. Implementing such tactics using Wildmoka helped France Televisions grow its digital viewership by 75%.

Deliver With Speed and Consistency

Irrespective of your target audience's age, gender, and background, their attention spans are likely fleeting. To capture their attention, you must be the first to reach them. 

This is especially true for news or sports, where timeliness is paramount. You don't want your competitors to be the first to break the news. That's where Wildmoka's responsive video comes in handy. You can use it to transform your linear TV videos into digital formats ready for publishing on social media in minutes. 

Wildmoka's StoryBot takes this a step further for sports. You can define specific actions to auto-clip and set up your editorial style. The AI/ML-powered tool will work to prepare your Reels and clips on autopilot and will even auto-publish them if you want. 

Harness the Full Potential of Your Social Media Video Strategy

Distributing videos on social media is a fantastic way to reach potential customers, generate leads, and boost revenue. From Instagram Reels and Stories to explainer videos and tutorials on YouTube, you can choose from various video types to reach your goals. 

Understand your audience's preferences and select the right social media platforms accordingly. The key is to build a multi-channel video distribution strategy and tailor your content for each platform.

With Clip Studio, you can create and publish near-live videos at scale before your competitors and get an edge over them. Learn more today.

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