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Grow your fitness business with advanced video tools

Deliver quality video experiences for subscribers with a unified solution to produce, manage, distribute, and monetize your fitness content.

What’s keeping your content from jumping to the next level?

Outdated technology
Your video infrastructure isn’t up to par with the amount of content you manage and doesn’t provide you with the right ways to monetize it.
Poor customer experience
Your video hosting isn’t reliable and doesn’t provide the level of security that your customers have come to expect.
Wasted Resources
Too many hours are spent searching for media assets, risking productivity and efficiency as chaos reigns.

A unified platform to level up your fitness content strategy

Backlight's solutions help you maximize content value, expand reach where audiences are watching, and strengthen asset organization so you don't miss out on maximizing profits or waste precious time and money with disjointed media workflows.

Your step-by-step plan for fitness content success

Remove Friction in Your Digital Workflows
Streamline content access for multiple teams using a unified, easily searchable system and seamlessly integrate with an entire ecosystem of technology partners to extend your workflows.
Create and Distribute Digital Content
Grow content production in volume and variety. Leverage live content with quick turnaround tools to create audience-centric clips, stories, highlights, and live broadcasts. Easily monetize existing content with sponsored posts on social, subscription-based O&O platforms or ad-supported streaming with dynamic ad insertion.
Reach Your Audience Where They Are
Create new and innovative content experiences that engage a broad audience, delivered in the right formats for quality streaming. Distribute vertical, branded content across Web, Mobile, OTT, Connected Devices, and FAST platforms.

Trusted by fitness organizations everywhere

Will Fitness Studios

At Backlight, we understand your passion for promoting health and fitness to a global audience.

We acknowledge your concerns about the lack of efficient and insecure workflows to achieve this goal quickly and effectively. We know that you aspire to provide invigorating fitness experiences, from impactful workout moments to daily insights that energize your audience. To accomplish this, you need a comprehensive solution for managing your fitness assets and seamlessly distributing and monetizing your content.

The challenge lies in the disorganization of your fitness content, the clunky and outdated systems, and the inability to effectively monetize, leading to potential confusion, inefficiencies, and lost revenue. We are confident that there is a better way to handle vast amounts of fitness content and monetize it in innovative ways. Many fitness organizations have already chosen to partner with us over the years.

Here's how we'll help you do it:

  1. Remove friction in your digital workflows and streamline content access for multiple teams.
  2. Create and distribute digital content and easily monetize it.
  3. Reach your audience where they are with new and innovative content experiences.

Schedule a demo with us. Then get started with uplifting testimonials from other fitness organizations. It's time to transcend the fragmented state of fitness content chaos and emerge as a master of fitness media management and global distribution.

How to secure the media supply chain with iconik

Take the next step

Talk with our team to discuss your specific challenges and needs.