ZYPE STREAMING PLATFORM
Viewer analytics
Zype's analytics puts reporting on video engagement, device-level playback, and consumer-level analytics at your fingertips
![analyticsoverviews](https://www.backlight.co/hs-fs/hubfs/_streaming/_zype/analyticsoverviews.png?width=300&name=analyticsoverviews.png)
Consumer-level analytics
Individual consumer transactions and engagement snapshots
- Viewer engagement data: View video analytics on an individual level including total videos played, device engagement and total hours watched.
- Consumer activity history: Use each customer’s individual profile page to track details about your users and get insight into payment, login, and activity history.
![consumerlevelanalytics](https://www.backlight.co/hs-fs/hubfs/_streaming/_zype/_zype_com/_graphics/consumerlevelanalytics.jpeg?width=300&name=consumerlevelanalytics.jpeg)
Video engagement analytics
Powerful insight into which videos perform best
- Actionable device data: See which devices and players your customers are using to access your content. Use this information to drive content strategy on a per-device basis.
- Geo-based analytics: Geographic analytics to learn where your customers are located.
![Screen+Shot+2020-07-07+at+10-2](https://www.backlight.co/hs-fs/hubfs/_streaming/_zype/_zype_com/_graphics/Screen%2BShot%2B2020-07-07%2Bat%2B10-2.jpeg?width=300&name=Screen%2BShot%2B2020-07-07%2Bat%2B10-2.jpeg)
Device-level analytics
- Granular device data: Detailed analytics to show how your customers are accessing your content by device, by browser, and by operating system.
- Expand reach and growth: Discover where to focus your attention to drive the most growth and retention by learning which devices are most popular with your customers.
- Performance tuning: Learn which of your apps are performing well and which need a little more nurturing.
![Screen+Shot+2020-07-07+at+10-3s-(1) (1)](https://www.backlight.co/hs-fs/hubfs/_streaming/_zype/Screen%2BShot%2B2020-07-07%2Bat%2B10-3s-(1)%20(1).png?width=300&name=Screen%2BShot%2B2020-07-07%2Bat%2B10-3s-(1)%20(1).png)