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Video CRM

Customer data management, including authentication, entitlement, paywalls, payment processor and mobile & TV marketplace integrations, lead capture, and per viewer analytics.
Complete Consumer Visibility & Control
Track all consumer purchasing activity across all app marketplaces and maintain the information you need to market directly to your audience.
App Store Integration Made Simple
Don’t waste time and investment building plumbing for in-app purchases and cross-platform entitlements.
Grow Your Business, Delight Your Customers
Frictionless in-app purchasing, authorization, and viewing across all the devices your customers love.
  • Consumer-level data: Track important transactional and profile details about each of your customers with individual consumer details. Learn more about Viewer Analytics
  • Realtime activity stream: View complete activity streams to screen for account health and payment history.
  • Engagement insights: View detailed analytics by customer to gain important insights about content topic interest, engagement, platform access history, in addition to optimizing customer support.

Marketplace Connect

Tap into the massive user base behind app stores & frictionless in-app payments - without restricting your end-users' viewing to a single device.

  • Rapid time-to-market: Don’t waste time building plumbing to enable purchases & cross-platform viewing.
  • Increased engagement: Enable customers to view your content on all the devices they love - whenever they want.
  • Complete customer insights: Capture all customer account information and track transactions seamlessly across all app platforms.
  • Subscription: Build a recurring revenue business with premium subscription plans tailored to your audience. Learn about SVOD
  • Purchase and rental: Sell or rent individual videos or video bundles. Learn about purchase & rentals
  • Advertising: Bring your own ad network. Backlight supports VAST, VPAID, and VMAP tags. Learn about AVOD
  • Pass plans: Provide time-limited access for users, beyond traditional subscription or rental plans. Learn about video passes

Use Backlight's analytics dashboard to gauge which video sales, rentals, and monthly subscriptions are driving the most revenue and easily track subscriber growth and overall revenue model breakdown.


Capture marketing leads and maximize your revenue with video paywalls

Capture viewer data with registration paywalls on videos, which require viewers to sign up with an email before accessing videos.

Want to gate your content to paying viewers only? Launch your premium subscription and transaction video paywalls more quickly using video embeddables with built-in registration and payment processing flows.


Billing and payment connectors to help grow your SVOD and TVOD revenue

Backlight Streaming Platform offers direct integrations with a number of popular payment connectors including Stripe, Braintree, Recurly, and native marketplace in-app purchasing, allowing you to easily set up and operate SVOD and TVOD based video products.


Manage your video across every channel from a single, robust platform

The most powerful, flexible, and open video CMS and API in the market

The most connectors and integrations available

Distribute broadcast-quality virtual linear live IP-delivered streams