The situation
Creating content at scale
Every year, the Breeders’ Cup grows in popularity. A large amount of video is produced around the event by Breeders’ Cup themselves, broadcasting partners NBC Sports and LTN, as well as by Grand Slam Social teams on the ground.
With many fans attending the annual weeklong event in November and a huge audience tuning in at home and online, the agency wanted to use more of this content to represent the Breeders’ Cup on social media.
Prior to adopting Wildmoka, getting all that content from multiple sources, editing it, and posting it was a slow and painful process. The Grand Slam Social team would need to sit in NBC Sports’ trailer, connect a laptop to their content management system, download video, edit it, then share it manually to each social media page
There simply weren’t enough hours in the day to create all the content Grand Slam Social wanted to produce and get it out to fans fast.
The solution
Amplifying Breeders' Cup content, everywhere
Grand Slam Social turned to Wildmoka to streamline their content production and distribution process. Wildmoka Clip Studio is a web-browser-based video editing and distribution tool for producing near-live clips and highlight reels, that allows users to tailor content to specific audiences and digital platforms. Clip Studio ingested video from all the live feeds and devices that Grand Slam Social was already using; and from there, editors could begin editing.
Clip Studio allowed Grand Slam Social to create multiple templates, pre- and post-rolls, advertising overlays, and other clip decoration. It was then simply a case of selecting key moments from races, interviews, or reactions, placing them in a template, and hitting ‘publish.’ With Wildmoka, Grand Slam Social could simultaneously distribute video content to all major social media platforms and the Breeders' Cup owned and operated platforms in the right formats and aspect ratios for optimal streaming across each digital destination.
