ZYPE STREAMING PLATFORM
Video engagement
Keep your finger on the pulse of how your customers are engaging with your video.
The Zype analytics dashboard aggregates critical metrics in an easy-to-read format, helping you learn how your audience is engaging with your video.
![analyticsscreen](https://www.backlight.co/hs-fs/hubfs/_streaming/_zype/_zype_com/_graphics/analyticsscreen.png?width=300&name=analyticsscreen.png)
Keep your finger on the pulse of how your customers are engaging with your video. The Zype analytics dashboard aggregates critical metrics in an easy-to-read format, helping you learn how your audience is engaging with your video.
See how your audience is consuming content across devices
- Actionable device data: See which devices and players your customers are using to access your content. Use this information to drive content strategy on a per-device basis.
- Geo-based analytics: Geographic analytics to learn where your customers are located.
- Identify top content: Leaderboards for quick at-a-glance insight into which videos are the most watched and most played.
![videoplayerimpressions](https://www.backlight.co/hs-fs/hubfs/_streaming/_zype/Zype-Nov2022/Images/videoplayerimpressions.png?width=300&name=videoplayerimpressions.png)
Powerful insight into which videos perform best
- Video-level analytics: Drill down into detailed analytics for specific videos and custom time frames.
- Consumer-level analytics: Dig into analytics on a per-consumer basis to learn what is resonating with individual customers.
- Time-based reporting: Dive into each metric to discover time-of-day and day-of-week consumption patterns.
![Screen+Shot+2020-07-04+at+3](https://www.backlight.co/hs-fs/hubfs/_streaming/_zype/_zype_com/_graphics/Screen%2BShot%2B2020-07-04%2Bat%2B3.png?width=300&name=Screen%2BShot%2B2020-07-04%2Bat%2B3.png)