Sports broadcaster NBC Sports and international golf tournament the Ryder Cup have collaborated to broadcast the premium three-day competition for many years. For the 2021 tournament, NBC Sports wanted to implement a digital strategy that would make the event even bigger, deliver high-quality content on the platforms their audiences use, and increase engagement.
Make a global golf event even more engaging for fans
1,400 videos produced, generating 68M views
Today’s golf fans want video content on the platforms they use, so they can consume it where and when they want. For rights holders like NBC Sports, ‘just’ delivering broadcast content via linear TV or OTT platforms was no longer enough – and would mean they miss enormous opportunities to engage fans. Mike Lowe, Vice President of Digital Strategy & Partnerships at NBC Sports explains: “Sports fans demand real-time and near-real-time content.”
They also wanted to maximize the value of their rights to broadcast the event. Lowe says they were looking to “extend the interest and excitement far beyond the three days of the competition.” NBC Sports selected Wildmoka to support this strategy.
NBC Sports deployed Wildmoka’s technologies to innovate with new ways of distributing video from the Ryder Cup: