The FAST market presents an opportunity for content owners to take advantage of a growing space with a rising revenue potential. According to a recent study from nScreen Media, ad revenue earned by virtual linear channels will grow from $2.1 billion in 2021 to $4.1 billion in 2023.
Evan Shapiro, an Emmy and Peabody Award Winner, Producer and TV and Media Professor, will host the “Living in the FAST Lane,” panel discussion and dive into the emergence of Free Ad-Supported TV (FAST) for both large-scale and niche content providers. Thomson Reuters correspondent and author, Dawn Chmielewski; FAST Studios CEO, Stuart McLean; Zype’s EVP of Engineering, Shikha Arora, and CEO, Ed Laczynski, will join Shapiro to share insights into the future of FAST and discuss best practices to engage with viewers and increase revenue.
The “Living in the FAST Lane” live digital roundtable will take place on March 1, 2022, at 1 p.m. EST. To register, please visit: https://hub.zype.com/living-in-the-fast-lane/
Free Ad-Supported Television (FAST) viewership is on the rise, with audiences expected to double by 2023. While many of the larger players currently lead streaming advertising revenue through affiliations with major media companies, more organizations - of all sizes - are working to integrate FAST channels into their distribution strategy as quickly as possible.
The panelists will address questions, such as, how do content providers ensure their linear channel stands out as the FAST space becomes more crowded? Will FAST revenue continue to be dominated by major players, or will niche channels with focused content for specific audiences come into their own? Which technology is needed to optimize ad revenue? One thing is clear -- this will not be a hobbyist pursuit!
This all-star panel unpacks the FAST space, including: