Sophia Antipolis, FRANCE (April 12, 2022) — Wildmoka, a leading cloud-based platform for video production and hyper-distribution, today announced it has been acquired by Backlight, a global media technology holding company backed by a leading growth equity firm, PSG. Earlier today, Backlight announced the acquisition of Wildmoka and four other visionary media technology companies, all serving media, entertainment and video-forward customers with cloud-based solutions that help improve every step of the media content lifecycle.
“Digital coverage across OTT and social media has become the strategic battlefield for broadcasters and rights owners as they seek to conquer audience attention. Wildmoka’s Digital Media Factory is helping them navigate this ultra-competitive landscape,” said Cristian Livadiotti, CEO of Wildmoka. “We believe joining Backlight will allow us to accelerate the pace of our innovation, and address even more opportunities to deliver powerful solutions for our customers.”
Co-founded by Mr. Livadiotti and Thomas Menguy, the company’s CTO, Wildmoka is used by top-tier sports and news broadcasters to streamline video editing, multi-versioning and hyper-distribution to all digital destinations. Wildmoka’s Digital Media Factory empowers non-technical-savvy content owners to create an unlimited amount of live streams, highlight reels and near-live clips, at speed and scale. All of this content can be distributed in one-click to multiple digital channels including web, mobile, OTT and social networks.
"Reaching digital excellence is a marathon, not a sprint, and so we expect our technology partners to constantly innovate and invest to help us stay ahead of the game. Wildmoka has been a strong partner over the last three years, helping us to hyper-produce and hyper-distribute digital content, in both on-and-off domains (i.e. on OTT and social media),” said Guillaume Postaire, Media Factory Director at France Télévisions. “We’re now excited to see them securing a strategic growth investment that seeks to further strengthen their ability to contribute to our success.”
“We believe what Cristian, Thomas and the Wilmoka team have accomplished in building incredible products used strategically by some of the top global brands in sports and news is remarkable,” said Ben Kaplan, CEO of Backlight. “Integrating AI, intuitive user experiences, scalable cloud production, and distribution workflows to drive growth for their business and their customers made them a great fit for the Backlight strategy.”
Wildmoka is joined by four other fast growing media tech companies that were also acquired by Backlight and received strategic growth investment from PSG. All five companies are operating as business units as part of Backlight.
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Wildmoka is a leading platform for the creation of live and near-live content in Sports, News and Entertainment. Our cloud-native Digital Media Factory empowers broadcasters and rights owners to produce and deliver content from any source, to any destination, in any format, at speed and at scale. Some of the world’s largest broadcasting brands rely on Wildmoka to feed their OTT apps, web portals, and social media accounts with: live streams, highlight reels and near-live clips. In addition, our award-winning AI/ML-based engines further boost broadcasters' workflow efficiencies. Wildmoka was founded in 2013 and acquired by Backlight in 2022.
Backlight is a media technology company that improves video content ideation, production, post production and distribution. Launched in 2022 with funding from PSG, Backlight acquired media software businesses ftrack, Celtx, iconik, Wildmoka and Zype. Video-forward organizations utilize Backlight to solve their mission-critical business and operational challenges. Visit www.backlight.co for more information.
PSG is a growth equity firm that partners with software and technology-enabled services companies to help them navigate transformational growth, capitalize on strategic opportunities and build strong teams. Having backed more than 95 companies and facilitated over 375 add-on acquisitions, PSG brings extensive investment experience, deep expertise in software and technology and a firm commitment to collaborating with management teams. Founded in 2014, PSG operates out of offices in Boston, Kansas City, London, Paris, Madrid and Tel-Aviv. To learn more about PSG, visit www.psgequity.com.
Hotwire for Backlight
Catherine Cywinska for Wildmoka
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