The world has come really far when it comes to digital content consumption. Gone are the days when one would sit in front of the television waiting for their favorite program to air. High-speed internet access across the globe has gotten viewers hooked to OTT platforms like Hulu, Netflix, Prime video, etc. And the best part about this is that the content can also be consumed on mobile devices.
If you're a cord-cutter and still want to have the passive viewing experience of traditional TV, live linear streaming is the answer for you.
What is Linear Live Streaming?
Linear live streaming represents streaming programs that are aired all seven days of the week through the 24 hours of every day. These are different from today's on-demand streaming programs. In linear live streams, you cannot choose when to watch a certain program. You must watch it at the time it's being aired.
Moreover, should you choose to switch between the live linear channels, you cannot manipulate the content by rewinding, pausing, or fast-forwarding it.
Why Would You Choose Linear Live Stream Over VOD?
Why would you prefer a live linear channel over video on demand when you have to adhere to the timings of the show rather than watch at your convenience? There are certain upsides to live linear OTT.
Capture Your Audience's Attention
When your target audience tunes into your channel to watch a certain show, they might come across other content while waiting for their show to start. This might cause them to develop an interest in that show as well, thus increasing viewership.
Revenue From Advertising
You can show more advertisements in a live stream as compared to VOD, as a VOD ad will only be displayed once a user actually chooses to watch something. In a linear live stream, since some content is always playing, you have more scope to show ads and earn higher revenues.
Demand for Live Content
As of 2021, the live streaming industry reached about $70 billion in revenues. Since there is demand for live content, why not capitalize on it? It gives your viewers an interactive experience along with an element of surprise that's otherwise missing from VOD content.
Creating a Live Linear Channel
Creating a live linear channel may appear daunting at first, but it's really easy. If you follow the steps listed below, it might seem like a cakewalk.
Know Your Target Segment and Plan Accordingly
No business can succeed without knowing what their target segment will be interested in and what they should actually sell. Before starting your live stream channel, plan for the following:
Budgeting and Content Creation
You will need to have an allocated budget to be able to determine how much you're willing to spend on the actual content. You will also have to decide whether you want to stream some prerecorded content or create fresh content according to your latest market research.
Setup and Hosting
You will have to set up all the equipment required for your live streams, such as the audio and video input devices and the encoders required for the actual streams. In addition, you will need a platform to host your videos as you cannot stream them directly from your system.
Using a Third-Party Tool
You can use a third-party tool to create your channel. You can select the option to create a new live stream and then create a playlist of all your content. Then, using a WebRTC player or an HLS player, you can easily broadcast your live stream over the internet.
Looking for the right solution to manage all your live streaming business-related needs? Request a demo today.