BOSTON (April 13, 2023) - Media and entertainment technology company Backlight announced the latest updates and integrations across the Backlight Streaming product lines, Zype and Wildmoka. Since its public launch one year ago, Backlight has made continuous investments in innovation to enrich its solutions which provide content owners with accessible and feature-rich tools that enable them to create more content, publish everywhere and unlock new revenue streams.
Earlier this year, Backlight announced a company reorganization in which its two distribution product lines, Zype and Wildmoka, became one business division, Backlight Streaming. The recently formed business division is focused on providing cloud-based OTT video streaming, content management, media production, hyperdistribution, and monetization software.
“Our new divisional structure as Backlight Streaming has aligned two teams with complementary tech solutions,” said co-CEO of Backlight Streaming Ed Laczynski. “Together we are supercharging innovation that enables our joint customers to do more together than they were able to when we were separate. The entire team is excited about the value that this new structure is driving for our customers.”
“Every enhancement we make to our solutions is in alignment with our customers' current and future business goals and needs,” said Cristian Livadiotti, co-CEO of Backlight Streaming. “We are introducing several updates and integrations that will streamline their workflow enabling faster publish times and more enriching experience for their audiences. We are especially looking forward to introducing the newest integrations between Backlight products to our customers.”
Content owners leverage the market-leading Zype Playout solution to transform video content libraries into IP-delivered linear livestreams for millions of viewers. With the new Zype-Wildmoka integration, creating pop-up and long-run linear channels will become faster and easier. Users will be able to frame-accurately and easily mix stock video (VOD), live and near-live programs, ads, slates, and graphics into digital channels. The new integration comes with a series of extra benefits to Zype Playout, including:
Backlight’s release of new Zype Playout graphics capabilities make it simple for linear publishers to enhance their channels with engaging graphics, provide viewers with key information about what they’re watching and make channels look and feel like premium television. Zype’s built-in graphic design tool combines text and images into broadcast-ready graphics, making it easy to apply dynamic overlays to linear channels. Zype Playout’s new graphic capabilities include:
Zype Apps Creator is Backlight's turnkey solution for media and entertainment companies looking to build and launch beautiful and performant enterprise-grade OTT apps across digital platforms, including web, mobile, smart TVs, connected devices, gaming consoles, and more. Recent enhancements to Zype Apps Creator brings new capabilities to the solution, including:
Wildmoka Live Studio & Control Room is a live scheduling, editing, operation, and multi-distribution tool that makes it easy for publishers to air their live content wherever viewers can be reached. Wildmoka Live Studio’s new features and capabilities include:
Iconik is Backlight’s cloud-native, media asset management solution that is designed for users to share files from any storage, collaborate on video, and enrich media with AI for high searchability—and it can scale to serve solo creators or large global teams. The platform enables users to manage their rich media assets—such as video, audio, imagery, etc.—as well as to collaborate with lightweight review and approval tools, including time-based comments and annotations. For customers using Wildmoka and iconik or Wildmoka and Zype Streaming Platform, it is now possible to exchange videos transparently between the two platforms.
Backlight will showcase all of its solutions at the 2023 NAB Show. To book a demo and or meeting with Backlight, register here and visit us at booth #W3157.
Backlight is a global media technology company that dramatically improves every stage of the video and entertainment content lifecycle - from creation through monetization. Backed by $200M in funding from PSG, Backlight has acquired six leading media software companies since launching in 2021. Video-forward organizations solve their mission-critical business and operational challenges by partnering with Backlight’s two divisions: Backlight Creative and Backlight Streaming. Backlight Creative provides award-winning software solutions for secure and efficient media management, production tracking and creative collaboration including iconik, ftrack, Gem and Celtx. Backlight Streaming provides cloud-based OTT video streaming, content management, media production, hyperdistribution, and monetization software, including Zype and Wildmoka, to world’s most innovative publishers and broadcasters. For more information visit backlight.co.
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