NEW YORK (April 12, 2022) - Zype, a video API and infrastructure platform, today announced that it has been acquired by Backlight, a global media technology holding company backed by a leading growth equity firm, PSG. Earlier today, Backlight announced the acquisition of Zype and four other visionary media technology companies, all sharing a common vision to dramatically improve the way content producers, owners and distributors create value with video and rich media.“Joining forces with Backlight, with its resources, scale and direct investment in Zype, is exciting for the Zype team and, in our opinion, amazing for our customers,” said Zype CEO Ed Laczynski. “Our clients rely on Zype not only for incredible performance, user experience, and connectivity, but also continuous innovation in an evolving video landscape. We believe this investment enables Zype to even better serve our customers with mission-critical video infrastructure. Moreover, we believe being a part of the broader Backlight organization, with technologies and touch points across the entire video lifecycle, will create even more collaboration, opportunities and benefits for our customers.”
Zype provides infrastructure for digital video, with a cloud-based platform to manage and distribute enterprise-grade video across web, mobile, TV, and social media. Offering both developer-friendly tools such as customizable APIs as well as turnkey solutions for automated app publishing and playout, Zype's SaaS enables video creators, publishers or distributors to quickly build, launch and manage superior video products at scale. With a wide ecosystem of video connectors and technology partners and an award-winning support team, Zype's customers confidently increase reach, engagement and monetization by delivering premium entertainment experiences. Founded in 2014 and headquartered in New York, Zype is a privately held company with more than 300 customers worldwide.
Backlight is a media technology company that improves video content ideation, production, post production and distribution. Launched in 2022 with funding from PSG, Backlight acquired award-winning media software businesses ftrack, Celtx, iconik, Wildmoka and Zype. Video-forward organizations utilize Backlight to solve their mission-critical business and operational challenges. Visit www.backlight.co for more information.
PSG is a growth equity firm that partners with software and technology-enabled services companies to help them navigate transformational growth, capitalize on strategic opportunities and build strong teams. Having backed more than 95 companies and facilitated over 375 add-on acquisitions, PSG brings extensive investment experience, deep expertise in software and technology and a firm commitment to collaborating with management teams. Founded in 2014, PSG operates out of offices in Boston, Kansas City, London, Paris, Madrid and Tel-Aviv. To learn more about PSG, visit www.psgequity.com.
Hotwire for Backlight (and Zype)