The livestreaming industry is expected to bring in $70 billion in 2021. 80% of viewers said they’d rather watch a livestream from a brand than read their blog. And livestreams hold viewers’ attention up to 20 times longer than pre-recorded content. There’s no question that livestreaming is a compelling tool and one that shouldn’t be overlooked.
The good news is that livestreaming is far more accessible now than even five or 10 years ago.
Now, with a simple (and often free) app, you can use your iPhone to create compelling livestreams no matter where you are. With that in mind, here are some of the best live streaming apps for iPhone.
A favorite among users for its simplicity and effectiveness in creating professional-looking livestreams from a simple device, Larix Broadcaster is free on the app store. You can use both the front and back cameras, stream to RTMP servers, and auto-archive broadcasts. Larix keeps it simple, with no aspect ratio adjustments or multi-camera setups available. Still, it’s one of the easiest and most efficient ways to broadcast to a variety of destinations, including your own website.
If you’re streaming to Facebook, there’s no reason not to use Facebook itself. The Creator Studio app allows livestreaming on the fly, which is by far the easiest way to jump on Facebook Live from anywhere you may be. Your followers will be notified that you’re online, and you’ll be able to interact with them via comments. Of course, Creator Studio isn’t for livestreaming anywhere else – for that, you’ll want to go with another choice from this list.
nanoStream is also free and available on the app store as an iPhone or iPad app. nanoStream can also connect to destinations that ingest RMTP streams, which makes it flexible like Larix. However, nanoStream gives you the option to go vertical (great if your users are mostly using phones), achieve low-latency streaming in HD, and even use external cameras or drone video.
For gamers, Twitch is the most popular streaming platform and the obvious choice if gaming is where you live. Twitch is free to download and use, and you have the opportunity to make money directly in the app via subscriptions, ads, and donations. Twitch is a great choice for more than just gamers – anyone who wants to quickly create a recurring livestream with the opportunity to build a long-term user base and income can use Twitch – as long as you’re willing to compete with a lot of other streamers.
If you’re looking for the ability to create a custom-branded, high-quality livestream, Wirecast Go is chock full of features many other streaming apps don’t have. This app includes integrated chat functionality, two-shot switching, and text and image overlay in the free version. The paid version adds RTMP streaming, instant replay, and unlimited shot switching. The companion app, Wirecast Cam, lets you wirelessly connect to a desktop or laptop running the desktop app, which gives you a host of broadcast features like green screens and shot mixing.
There’s never been a better time to share content online, and you can get started livestreaming with one of these apps right away. Livestreaming is a great way to build an audience for almost any business, and once you’re rolling, you may want to take it up a notch.
If you’re ready to go even further and create a professional video platform -- including on-demand video, livestreams, subscription models, and anything else you can dream up -- contact MAZ today to get started.