The Death of Advertising Panel: Teaser

By The Zype Team on October 11, 2019

A sneak peak of our Death to Advertising, Rise of Paywalls panel moderated by Adweek emerging tech reporter Patrick Kulp, was made up of MAZ CEO Paul Canetti, The New York Times’ former VP of Product Eric Hellweg, Quip’s Director of Growth Mike Schanbacher and former CEO of Visto, Kerri Bianchi.

The 45-minute long panel, nestled between two sets of mixer sessions where MAZ clients and guests mingled, was spent discussing the hows and whys of subscription paywall. Moral of the story: many digital publishers are currently moving away from traditional ads and charging consumers monthly fees in exchange for premium content.

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