In the world of digital media and live events, capturing your audience's attention and maximizing engagement in a timely manner is crucial.
Wildmoka customer Grand Slam Social, a digital marketing agency, has continually grown engagement across digital platforms for their coverage of the Breeders’ Cup World Championships, an annual series of Grade I Thoroughbred horse races. For the past 3 years, they’ve used Wildmoka software to supercharge their content creation and distribution around this marquee event.
In our recent conversation with Kaitlin Christopherson, COO of Grand Slam Social, Kaitlin shed light on some best practices that her team has learned over the years when it comes to increasing views and engagement of key event highlights across social platforms. If you missed our recent conversation with Kaitlinn in our live webinar on "Mastering the Art of Social Media Amplification," don't worry! We've got you covered with this summary of the key takeaways.
To get the most engagement and views of your live event coverage across social media:
Maximize the amount of content you can get from key events.
There are many ways to repurpose and repackage live content for digital. Clips, highlights, replays, and interviews can help bring the full experience of being on-site at the event to those fans who can’t attend. And remember to capture emotional moments that resonate with the audience.
Have a video infrastructure that offers flexibility and scale.
You must have the technical infrastructure to support extensive digital coverage and create a high volume of content at a rapid pace. Having the flexibility to build up teams and resources around key moments when extra production capacity is needed can help you make the most out of your content rights.
Create a diverse range of content tailored to each digital streaming platform you’re distributing to.
When it comes to curating content for social audiences - relevance is key. The best way to amplify content engagement is if you’re creating content and delivering formats designed for the platforms on which the end-viewers are streaming. This will ensure that your end-viewers get the broadcast-quality streaming experience they deserve, no matter which platform they’re streaming your video on.
Mastering the art of social media amplification is key to helping you reach the most viewers with your content and thereby getting the most value out of your content rights.
Grand Slam Social’s use of Wildmoka during their coverage of the Breeders’ Cup demonstrates how the right software solutions can help content production teams to grow audience engagement, reduce content creation time, and effectively distribute video content across in-demand social platforms.
Don't miss the opportunity to learn from the success of Grand Slam Social and elevate your social media strategy. Watch the on-demand webinar today.