Scoring new fans: The battle for football audiences | Episode 1 (Clone)
By Matthieu Loreille on September 11, 2020
In the world of sports broadcasting, the battle for football audiences keeps intensifying.
The key for broadcasters to differentiate resides in their ability to leverage all the new possibilities offered in digital broadcasting (both internal OTT platform and external Social Media ones).
This series of customer success stories explores best in class strategies and plays for success that have been adopted by the leading broadcasters in France, in the new era of football broadcasting.
This first Episode focuses on the Team Canal+ and shows how Canal+ has been quickly evolving from a “traditional” Pay TV channel towards a global OTT multi-content super-aggregator platform with a user experience difficult to equal.