Backlight’s award-winning video and gaming-focused SaaS solutions were built by visionaries in the creative & entertainment industries who demonstrated the ability to solve real market needs and become beloved by their customers.

Our Business Divisions

Backlight Creative logo

Backlight Creative is the division of Backlight delivering software solutions for secure and efficient media management, production tracking and creative collaboration. Leading teams in film, TV, gaming, advertising and even product design and manufacturing trust products like ftrack, iconik and Celtx to ensure that their pre-production and post-production workflows deliver their creative visions accurately, on time and on budget.

ftrack is the creator of ftrack Studio, cineSync, and ftrack Review, the Emmy and Academy Award-winning production tracking, interactive media review, and team collaboration platforms for the creative industries. ftrack’s solutions are designed for producers, supervisors, artists, and pipeline developers and make it easy to seamlessly and securely collaborate with anyone, anywhere.
Iconik® is a cloud-native, SaaS media management solution that allows users to share files from any storage, collaborate on video, and enrich media with AI for high searchability—all with great ease and the ability to scale to serve solo creators or large global teams.
Gem (Single Color White)
The narrative design platform for interactive storytelling. Today’s interactive narratives are too complex for word processors and spreadsheets. Gem offers an alternative by helping creators to visualize complex story structures, streamline narrative design, and deliver next-generation storytelling experiences.
Celtx’s all-in-one solution for writing, planning, and managing media production is used by millions worldwide. Celtx provides pre-production planning software - including scriptwriting, storyboarding, shot-planning and budgeting, to in-house production teams, agencies, film schools and universities, game studios, and media & entertainment companies.

Backlight Streaming logo

Backlight Streaming delivers  leading cloud-native solutions for OTT, monetization and hyper-distribution from the Zype and Wildmoka product lines. Leading media publishers rely on Backlight Streaming’s full stack software solutions for video creation, management, distribution, and monetization—connecting content owners to all marketplaces globally.

Zype is the infrastructure for digital video, providing a cloud-based platform to manage and distribute enterprise-grade video across the web, mobile, TV, and social media. Offering both developer-friendly tools such as customizable APIs as well as turnkey solutions for OTT apps and linear/FAST channels, Zype’s SaaS solutions enable video creators or distributors to quickly build, launch and manage superior video products at scale
Wildmoka is the platform of choice for the creation of live and near-live content in Sports, News and Entertainment. Its cloud-native Digital Media Factory empowers broadcasters and rights owners to produce and deliver content from any source, to any destination, in any format, at speed and at scale.